On Thursday 17 September, innovision delivered the 5th GREAT Global Investment Conference (GIC) at London’s Lancaster House on behalf of UK Trade & Investment (UKTI).
Taking place on the eve of the Rugby World Cup, the event marked the official launch of the Rugby Business Festival, which is set to run for the duration of the tournament, until the 31 October.
As the overall event management agency, innovision was responsible for delivering multiple aspects of the experience – from the creative look & feel and environmental design, through to delegate acquisition, invitation management, technical production and logistics.
Under the theme ‘leading by design and innovation’, innovision was engaged to deliver a bold and creative GIC, showcasing how great innovation and cutting-edge design drives productivity in a bid to encourage more investment to the UK and bolster its position as number one for Foreign Direct Investment (FDI) in Europe.
The invite-only event brought together more than 150 government leaders, investors and entrepreneurs from around the world to develop partnerships for growth. Between them, they represented nine of the UK’s target markets for overseas investment, all of which have teams competing in the RWC.
innovision produced and stage managed all facets of the event, including addresses from high-level business leaders including Simon Cowell of Syco, Sir John Sorrell, Thomas Heatherwick, Brent Hoberman of Founders Forum, Kathryn Parsons from Decoded, Jamal Edwards of SBTV and Mike McGee of Framestore. innovision also coordinated a video message from Facebook’s COO Sheryl Sandberg.
Attendees were also addressed by Prime Minister David Cameron, Chancellor of the Exchequer, George Osborne and Trade and Investment Minster Lord Maude.
innovision was responsible for all logistical elements of the conference, including delegate acquisition, online delegate registration, onsite management and post-event communication, ensuring a seamless delegate experience.
“Our collective ambition was to showcase the UK as a very favourable destination for Foreign Investment. We did this by curating content that was lively, unexpected and relevant; bravely, adopting Periscope as one of our live channels”, said Claudia Douglass, Co-Founder & Managing Director at innovision.
“UKTI and the GREAT Campaign continue to push boundaries in the medium of live communications: mixing Rugby with topical debate; entertainment with tech and automotive with big data.”
About UK Trade & Investment (UKTI)
UK Trade and Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. It also helps overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. It provides companies with the tools they require to be competitive on the world stage.