Andrew Douglass, Founder and CEO of market-leading live event and experience agency innovision, has founded the world’s first fully inclusive mass participation run, Parallel London.
Parallel London is a unique, not-for-profit event that aims to encourage disabled people to be more active and more independent. It also wants to shine a light on inclusivity in everyday life, influencing greater accessibility in our society, whilst also helping to change public perceptions towards disability for the better.
Backed by the Mayor of London and announced today by Founder Andrew Douglass, this major national event will take place on Sunday, 4 September at Queen Elizabeth Olympic Park in London, a day after the Mayor of London’s Liberty Festival.
The format will include multiple running or walking distances, ranging from 100m to 10km to suit different levels of ability. The emphasis will be on shared experience and celebrating the spirit of togetherness; everyone will be able to participate in the run at the same time and at their own pace.
innovision is to provide full end-to-end event management services for Parallel London, including all planning and production, strategy, logistics and technical production. The agency has also been engaged to deliver all digital services, including the design, development and ongoing management of ParallelLondon.com.
innovision CEO and Founder of Parallel London, Andrew Douglass, said: “For some time now, I have been very keen to start creating our own content and ownable assets. I think this will not only help us to future-proof our business; but creating new brands like Parallel London can also take us into some exciting new areas for growth and social enterprise”.
Patron of Parallel London Nick Ashley Cooper, the 12th Earl of Shaftsbury, is in no doubt of the importance of that mission: “It’s really alarming that so many disabled people who want to lead more active lives still face barriers accessing facilities. I’m thrilled to be involved in Parallel London, an exciting and innovative event where anyone, no matter what their ability, is able to take part.
After my own spinal injury, I experienced first-hand the difficulties of trying to pursue an active lifestyle so I would urge anyone who either has an impairment or health condition, a lived experience of disability or just wants to be part of something really unique to sign up to support the event or their chosen disability charity.”
Entry to Parallel London is now open to all via a public ballot. Anyone with a disability or impairment is encouraged to enter. Those without a disability are also welcome to participate.
Parallel London is launched today (3 February) at the Queen Elizabeth Olympic Park by Founder Andrew Douglass, Patron Nick Ashley-Cooper, the 12th Earl of Shaftsbury, and high-profile supporters including Sophie Morgan, Kelly Knox and Tony Heaton.
The event will also serve as a new and exciting way for the UK’s many disability charities to fundraise. Parallel London already has a number of disability charities on board, including Wings for Life, Action for Children, Muscular Dystrophy UK and the Royal Hospital for neuro-disability, who will all look to benefit from the money raised by participants, who choose to run on their behalf.
The Mayor of London Boris Johnson said:
“Parallel London is an exciting new event for the capital, which we want people of all ages and abilities to be a part of. For Londoners with or without disabilities it’s going to be a wonderful family-friendly day out, which I hope will help change attitudes as well as getting more of us to become more active. Coming in the same weekend as our Liberty disability arts festival, it promises to add to the building anticipation ahead of the Rio 2016 Paralympic Games.”
To find out more or to register for the UK’s most exciting and unique event of 2016, visit: ParallelLondon.com.