© James O Jenkins
LONDON, UK – October 19, 2016 – Yesterday, creative experience agency innovision staged a heroes’ return in London’s Trafalgar Square in recognition of the enormous success of Britain’s Paralympic and Olympic athletes at Rio 2016.
The celebration event, which kicked off at 1pm GMT, saw crowds of more than 25,000 take to Trafalgar Square to show their appreciation for over 300 ParalympicsGB and Team GB athletes for their record-breaking performances, which thrilled the nation at the Games.
The celebration also included a series of live interviews and big-screen footage of our athletes’ achievements in Rio, as well as rousing entertainment, including a fanfare introduction from the Queen’s Trumpeters and an exciting headline musical performance from The Vamps.
innovision was engaged by the Mayor of London’s Office with a short turnaround to lead on the end-to-end event delivery – from all creative programming, show content production and stage design, through to full event planning, production and management (complex multi-stakeholder engagement, health & safety, security and stewarding, crowd and traffic management, licensing and permissions).
Andrew Douglass, Founder & CEO at innovision, said: “After supporting the Athletes’ Parade in 2012, which saw huge crowds take to the streets of London, I’m just delighted that our team at innovision can play yet another small part in the creation of national moment of celebration in our Capital”.
The heroes’ return formed part of the national celebrations, which commenced with a homecoming parade in Manchester on Monday, 17 October.
Team GB won 67 medals at Rio 2016 (their biggest haul in 108 years), whilst ParalympicsGB amassed an incredible 147 medals and broke 49 Paralympic and 27 World Records on their way. Both came second in their respective medal tables.
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