Aston Martin’s year-long programme of global centenary festivities culminated with a unique celebration in the historic Kensington Gardens, London – just down the road from the spiritual home of Aston.
innovision was appointed by Aston Martin Lagonda to deliver all technical, production, logistics and creative aspects of the event, with the aim to draw exhibitors and visitors from across the UK, and beyond, in celebration of the luxury British sports car manufacturer’s 100 years in business.
50,000 eager owners and enthusiasts made the trip to Kensington Gardens to view a unique display of some of the finest British sports cars ever made, including some of the oldest, rarest and most famous examples of craftsmanship from around the world.
As many as 550 Aston Martin models – worth an estimated £1 billion – were on show, with displays including a timeline of highly significant Aston Martin models, as well as a dedicated homage to the brand’s 50-year love affair with James Bond, and its proud motorsport heritage.
This was no ordinary mass gathering. It was the largest single gathering of Aston Martins in the brand’s 100-year history.