Red_Bull_logo_RGB_WHITE_75x37mm  

 

The Challenge
Having made its spectacular debut in 2011, Red Bull’s Revolutions in Sound returned to the London Eye in 2013 as the grand finale for the Red Bull Music Academy’s 15th anniversary celebrations.

The challenge presented to innovision was to make the event bigger and better than ever by creating an epic celebration of legendary UK Club Culture: past and present. The key objective? To create an online festival with serious viewing figures…

The Solution
For one night only, we transformed 30 capsules of the London Eye into individual gig/nightclub spaces to pay homage to the seminal players of nightlife culture in the UK.

Each capsule came alive with an original line-up of influential producers, resident DJs, bands and superstar guests from across the globe – from Mark Ronson and Lily Allen, to Katy B. Meanwhile, vibrations rippled out across the landscape at the foot of the Eye as it played host to a huge silent disco for approximately 2,000 people.

The Results
Managing all aspects of the production and technical requirements during both the pre-production and onsite phases, we created an incredible stand-out night of music, both on and off the Eye. As those with the Golden Tickets danced through history in the skies, off-site, an audience of more than one million viewers tuned in from around the world to catch the action online.

This was a world first in live streaming; all 30 capsules were broadcast simultaneously in real-time via 4OD in the UK as part of an exclusive partnership with Channel 4.com, while concurrent streams were available on YouTube meaning fans across the globe could participate in the unique celebration.

The event also generated huge buzz on social media and was up there as one of the highest press impacts globally for the Red Bull Music Academy.

Red Bull Revolutions in Sound was well and truly back… and bigger than ever!