innovision has a longstanding and successful heritage with the Tour de France in the UK, having delivered the highly acclaimed Grand Départ in 2007, which attracted four million visitors and secured millions of pounds worth of inward investment for the UK.
For 2014, we were once again strategically engaged by the Mayor’s Office and Transport for London (TfL) to deliver Stage 3 of the Tour de France (Cambridge to London) – the largest annual sporting event in the world.
We provided total project management of the entire route (Cambridgeshire, Essex and Greater London Authority), including all strategic crowd and traffic management, stakeholder management, infrastructure, production and resilience planning. On the event day, this included over 1,000 individual road closure points and the deployment and management of over 4,500 stewards and 2,000 volunteers.
In addition to the core event, we were also contracted to deliver several other elements on behalf of TfL, including: city dressing within London, creating over 2km of barrier branding to the templates provided by a number of London stakeholders; as well as the Hospitality Space on the finish line at The Mall for 200 specially invited guests.
As part of the Tour de France in London, three Fan Parks were commissioned at Trafalgar Square, Green Park and the Queen Elizabeth Olympic Park (QEOP). innovision delivered all elements of the QEOP Fan Park, taking it through the SAG planning process, undertaking all stakeholder management and delivering the installation, operation and de-rig of the Fan Park over three live days.
Huge crowds turned out to witness yet another world-class sporting event, which culminated in an exciting finish on The Mall in London against the iconic backdrop of Buckingham Palace.
Despite the sheer scale and complexity of the event, it was delivered flawlessly and was hailed an unprecedented success by rights holder, the Amaury Sport Organisation (ASO), Transport for London and all key stakeholders and agencies.