innovision delivers BP’s biggest fuels launch in 10 years

Live event and experience agency innovision created an engaging, emotive and impactful experience to launch BP’s best ever anti-dirt fuels with ACTIVE technology to an audience of international press, dealers, industry partners, B2B customers and BP employees.

The BP global launch event, named #OurFuelStory, hosted more than 650 exclusively invited guests from 15 countries over five days at the ADAC Driving Centre in Berlin (18-22 April).

BP’s brief was to create an exciting and memorable experiential event, differentiated from the standard media launch, through which to tell the story of the new BP fuels with ACTIVE technology in a way that would increase brand and product awareness, and drive behavioural change.

Read more