Trend Hunter: Top 40 Interactive Ideas in May

#38: Interactive Football Cleat Launches

Puma recently launched their new ‘Tricks’ football cleats at an immersive multi-sensory event in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of Puma ambassadors including iconic French footballer Thierry Henry…

Source: Trend Hunter

PUMA enlists innovision for SS16 Tricks & Play Loud campaign launch

LONDON, UK | 20 April 2016: Live event and experience agency innovision has teamed up with PUMA to deliver an intimate and immersive media launch for the all-new SS16 Tricks boot and apparel, rooted around the brand’s bold multi-channel ‘Play Loud’ campaign.

The invite-only event took place on the afternoon of Wednesday, 20 April at the Bargehouse – a raw, atmospheric space at the heart of London’s South Bank. innovision provided an end-to-end service, creating an intimate experience through which to immerse small groups of media and football bloggers in the Tricks product and the Play Loud campaign.

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