PUMA enlists innovision for SS16 Tricks & Play Loud campaign launch

LONDON, UK | 20 April 2016: Live event and experience agency innovision has teamed up with PUMA to deliver an intimate and immersive media launch for the all-new SS16 Tricks boot and apparel, rooted around the brand’s bold multi-channel ‘Play Loud’ campaign.

The invite-only event took place on the afternoon of Wednesday, 20 April at the Bargehouse – a raw, atmospheric space at the heart of London’s South Bank. innovision provided an end-to-end service, creating an intimate experience through which to immerse small groups of media and football bloggers in the Tricks product and the Play Loud campaign.

Read more