innovision delivers BP’s biggest fuels launch in 10 years

Live event and experience agency innovision created an engaging, emotive and impactful experience to launch BP’s best ever anti-dirt fuels with ACTIVE technology to an audience of international press, dealers, industry partners, B2B customers and BP employees.

The BP global launch event, named #OurFuelStory, hosted more than 650 exclusively invited guests from 15 countries over five days at the ADAC Driving Centre in Berlin (18-22 April).

BP’s brief was to create an exciting and memorable experiential event, differentiated from the standard media launch, through which to tell the story of the new BP fuels with ACTIVE technology in a way that would increase brand and product awareness, and drive behavioural change.

Read more

Trend Hunter: Top 40 Interactive Ideas in May

#38: Interactive Football Cleat Launches

Puma recently launched their new ‘Tricks’ football cleats at an immersive multi-sensory event in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of Puma ambassadors including iconic French footballer Thierry Henry…

Source: Trend Hunter

innovision shortlisted for Drum Marketing Award

The shortlist for The Drum Marketing Awards is out and we’re thrilled to have picked up a nomination for Event or Experiential Strategy of the Year for our work with UK Trade & Investment (UKTI) and the GREAT Britain Campaign.

Now in their 10th year, the prestigious Drum Marketing Awards celebrate the UK’s best-in-class marketing campaigns. This year’s judging panel includes senior marketers from some of Britain’s best-known businesses, including the likes of Unilever, ITV, Airbnb and LinkedIn.

Read more

Lindt reappoints innovision for nationwide Easter Lindt Gold Bunny experiences

NATIONWIDE, UK | Live event and experience agency innovision has been recommissioned by Lindt to deliver its iconic Lindt Gold Bunny brand experiences for the fourth year.

Following successful activations in 2009, 2014 and 2015, the agency will once again deliver the nationwide Lindt Gold Bunny Hunt and Gold Bunny Warren experiences, building on the creative platform – Find the Magic. Find the Lindt Gold Bunny.

Read more