innovision delivers BP’s biggest fuels launch in 10 years

Live event and experience agency innovision created an engaging, emotive and impactful experience to launch BP’s best ever anti-dirt fuels with ACTIVE technology to an audience of international press, dealers, industry partners, B2B customers and BP employees.

The BP global launch event, named #OurFuelStory, hosted more than 650 exclusively invited guests from 15 countries over five days at the ADAC Driving Centre in Berlin (18-22 April).

BP’s brief was to create an exciting and memorable experiential event, differentiated from the standard media launch, through which to tell the story of the new BP fuels with ACTIVE technology in a way that would increase brand and product awareness, and drive behavioural change.

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Trend Hunter: Top 40 Interactive Ideas in May

#38: Interactive Football Cleat Launches

Puma recently launched their new ‘Tricks’ football cleats at an immersive multi-sensory event in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of Puma ambassadors including iconic French footballer Thierry Henry…

Source: Trend Hunter

PUMA enlists innovision for SS16 Tricks & Play Loud campaign launch

LONDON, UK | 20 April 2016: Live event and experience agency innovision has teamed up with PUMA to deliver an intimate and immersive media launch for the all-new SS16 Tricks boot and apparel, rooted around the brand’s bold multi-channel ‘Play Loud’ campaign.

The invite-only event took place on the afternoon of Wednesday, 20 April at the Bargehouse – a raw, atmospheric space at the heart of London’s South Bank. innovision provided an end-to-end service, creating an intimate experience through which to immerse small groups of media and football bloggers in the Tricks product and the Play Loud campaign.

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