Trend Hunter: Top 40 Interactive Ideas in May

#38: Interactive Football Cleat Launches

Puma recently launched their new ‘Tricks’ football cleats at an immersive multi-sensory event in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of Puma ambassadors including iconic French footballer Thierry Henry…

Source: Trend Hunter

PUMA enlists innovision for SS16 Tricks & Play Loud campaign launch

LONDON, UK | 20 April 2016: Live event and experience agency innovision has teamed up with PUMA to deliver an intimate and immersive media launch for the all-new SS16 Tricks boot and apparel, rooted around the brand’s bold multi-channel ‘Play Loud’ campaign.

The invite-only event took place on the afternoon of Wednesday, 20 April at the Bargehouse – a raw, atmospheric space at the heart of London’s South Bank. innovision provided an end-to-end service, creating an intimate experience through which to immerse small groups of media and football bloggers in the Tricks product and the Play Loud campaign.

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innovision helps deliver immersive launch event to unveil new PUMA x Red Bull Racing Lifestyle collection

Last week (Wednesday, 17 February), London-based live event and experience agency innovision staged a sensational launch event on behalf of PUMA as part of their new long-term partnership with Red Bull Racing.

PUMA and Red Bull Racing are two brands at the forefront of innovation and performance; their partnership will push the boundaries of speed and style. To celebrate this, innovision orchestrated an unforgettable PR launch moment to reveal the new PUMA x Red Bull Racing Lifestyle collection and unveil Red Bull Racing’s new F1 on-track livery for 2016.

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innovision launches Arsenal Home and Away Kits globally for PUMA

Live event and experience agency innovision has delivered the Arsenal 2015/16 Home and Away Kit launches on behalf of PUMA for the second consecutive year.

LONDON, United Kingdom | (16 July 2015) | On Tuesday night (14 July), the Arsenal Away Kit for the 2015/16 football season was revealed in a spectacular fan activation at the Esplanade in downtown Singapore; the first time the Gunners have unveiled a kit outside of the United Kingdom.

Having completed the launch of the PUMA Arsenal Home Kit in June, innovision was tasked with creating another experience that was truly ‘Powered by Fans’; using local supporters from the region as a key ingredient to energise the big reveal execution.

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12 days of world-class live event and experiential excellence for innovision

LONDON, UK | July 11, 2014 – Last night’s much-anticipated PUMA launch of the 2014/15 Arsenal Kit Trilogy brought to a close an action-packed 12 days for live event and experiential agency innovision.

innovision has flawlessly delivered a series of first-class film and media stunts, launches, major impact events and experiential displays over the last 12 days for some of the world’s leading sports events and brands, from Formula E, through to the Tour de France and PUMA.

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